Project objectives
Design the following marketing materials for the Seattle Repertory Theatre's theatrical projection of Samuel Beckett's Waiting for Godot.
- 18x24” CMYK poster, must be designed vertically
- 48" wide x 24" tall CMYK vinyl banner, must be designed horizontally
- 4x6” CMYK double-sided postcard mailer, any orientation, must meet post office specs
- One 728w x 90h pixel RGB leaderboard web banner
- One 336w x 280h pixel RGB large rectangle web banner
Work progress
1. Brainstorming
2. Topic analysis
Focused on a word 'waiting' for a topic analysis and approached in two ways.
(1) The below mind map is to get a feeling and understanding of waiting in general.
(2) The below mind map is to focus on a feeling of waiting for a Godot.
3. Mood board
The images with a face are having no facial expression, which I figured that they represent hopelessness and purposelessness.
4. Rough sketches
5. Detailed sketches
After rough sketches, the below three images were selected.
6. Digital development
in Adobe Photoshop and illustrator
The seated figure and dropping legs were digitally painted. A body with a dropping arm and dropping legs shows how tiring and hopeless the waiting is, but at the same time, I didn't want it to be too dark as the story isn't too heavy. In order to do that, I used a white color for the title so it pops up in the dark background and created the wavy text.
The collage of the 2 rough sketches.
Briefly done with digital development
7.Image refinement
Refining textures and adjusting and editing the text.
Final deliverables
Mock ups
18x24” CMYK Poster, designed vertically
48” wide x 24” tall CMYK Vinyl banner, designed horizontally
4x6” CMYK double-sided Postcard mailer
728w x 90h pixel RGB Leaderboard web banner
336w x 280h pixel RGB, Large rectangle Web banner
